Ace Xie | Index of Years
Obtaining strong academic background on brand equity analysis and marketing management skill, Ace Xie has had plenty of working experience on various design projects, including graphic design, web design, exhibition design and so on.
Ace, Xie, ACEXIE, Design, designer, Branding, Web, UK, 谢达明, 设计, London, Ace Xie, 网页设计, 设计师
2080
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INDEX OF THE YEAR

Online Course Video Production

Film

November – December

  • Liaise with the course tutor for arranging the course filming;
  • Produce and research for the academic material for post-production;
  • Film and post-produce the course for online use;
  • Communicate with translator and subtitle experts to finalise the course video;

Tian Tian Harbour Restaurant

Graphic / Web

November

  • Innovate the logo form the original website for better visual impact;
  • Polish images to match the website implementation;
  • Re-design the website from old school to modern style, which is full-width, responsive and mobile friendly.
  • Give concepts and ideas for visual identification (VI) system building;
  • Design the catalogue for the festival, according to the agreed visual identification (VI);
  • Provide support for designing marketing materials;
  • Content management for the festival.

ART.ZIP Magazine Issue 16

Graphic / Web / IT

November

  • Core designer for the issue 16 magazine, which is about digital art;
  • Integrate the hard copy of magazine with online elements due to the particular theme of the magazine;
  • Cover design as number ‘0’ and ‘1’, which are fundamental of digital and information technology;

S.Novio Boots

Graphic / Web

July

  • Create the visual identification (VI) system, including logo, stationary, leaflet, poster, etc.;
  • Graphic design for the catalogue and marketing materials;
  • Polish images to match the website implementation;
  • Give solutions for product photoshoot in order to meet the visual identification (VI) system;
  • Design the website in modern and trendy style, which is full-width, responsive and mobile friendly.

Park Risson Solution

Graphic / Web

June

  • Re-design the VI system for the company, including logo, business card and some other stationaries;
  • Design the official website for the company.

L-art University

Graphic / Web / Film

January – May

  • Design the logo according to the organisational culture of the university;
  • Create visual identification system (VI) for the university, including stationary, presentation template, badge, gifts, packages, etc.;
  • Create the artwork for the graduation certificate with copyright marks;
  • Provide advise and support for the infrastructure design of the online course website;
  • UX/UI design for the front end of website and app, according to the online course needs;
  • Produce the marketing video in different style, including minimalism, uni-life, and motion graphic;
  • Give concepts and ideas for marketing strategy;
  • Coordinate the opening ceremony of the University in Chao Hotel, Beijing;
  • Design the landing website of the university.
  • Design the logo for the institute according to the history of its funders;
  • Classic and historical design is applied, in order to highlight the institute’s culture and value;
  • Create the visual identification (VI) system for the institute, including logo and stationary.

Moolan Beauty

Graphic / Web / IT

March – April

  • Create visual identification system (VI) for the beauty store, including stationary, leaflet, cards, etc.;
  • Give concepts and ideas for the store’s redecoration, in order to meet the VI system;
  • Provide advise and support for the company structure;
  • Give solutions for cloud services and information system management for the store;
  • Create the official website for the company, which fits the reservation system that provided by the third part organisation ;
  • Produce the marketing materials to reach the high end beauty market;
  • Give concepts and ideas for marketing strategy;

INDEX OF 2016

Mobento

Marketing / Photography

September – November

  • Create and publish articles via WeChat official accounts and Sina Weibo, in order to promote the brand culture and image to the China market;
  • Create the scene and settings for photoshoot;
  • Photoshoot the product to fit into the marketing and promotional material.

Veibao Aloe

Graphic / Web

September – November

  • Polish images of photoshoot and from product catalogue for matching the website implementation;
  • Re-design the website from old school to modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;
  • Provide solutions particularly for audience that based in China.

Duton’s International

Graphic

October

  • Lead the design team to create the auction catalogue;
  • Give guidance for polishing images about the art pieces and antiques;
  • Liaise with the printer for printing instruction.

East London United FC

Graphic / Web

October

  • Innovate the logo and badge for football uniforms;
  • redefine the theme colour for the overall visual identification (VI);
  • Create the website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents.

We Culture Connect

Graphic / Web / Video

August – September

  • Innovate the Visual Identification (VI) system for the company;
  • Re-design the website from old school to modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;
  • Create video for the website as landing video, which is about theatre stage lighting, in order to meet the company profile about theatre exchange;
  • Provide solutions particularly for audience that based in China.

New Beacon Group

Graphic / Web / Film

July – September

  • Design the Visual Identification (VI) system for the company;
  • Design the multilingual website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;
  • Agree to design the Fashion and Gourmand Magazine (quarterly) in long-term;
  • In charge of all printing material design.

ARTALL Group

Graphic / Web / Publication

August

  • Liaise with client for understanding the corporate culture and value, for better design purpose;
  • Direct the creative team to create the logo, and enrich value to the logo;
  • Design the visual identification system (VI) for the company, including presentation template, stationary and logo application;
  • Film the corporate properties and finalise the video with special effects for marketing purpose;
  • Create the corporate website in modern style, which is full-width, responsive and mobile friendly;
  • Optimise the search engine ranking (SEO);
  • Give online solutions and technical supports for the company to management contents;
  • In charge of all printing material design.

Coriolanus & Du Liniang

Graphic / Web / Event

July

  • Design the website in modern style, which is full-width, responsive and mobile friendly;
  • Give design and print solutions for stage backdrop, roller banner, leaflet and some other marketing materials;
  • Coordinate with theatre and stage installation;
  • Liaise with the event manager and stage manager of Peacock Theatre, London.

Dartford Chinese School

Graphic / Web

July

  • Re-design the Visual Identification (VI) system for the school;
  • Design the multilingual website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;
  • In charge of all printing material design.

China Merchants Bank – London

Graphic / Event / Photography / Film

March – June

  • Liaise with the client and the event manager manager of Trinity Square, London;
  • Mainly in charge of the overall opening ceremony on all aspects;
  • Give design and print solutions for stage backdrop, roller banner, leaflet and some other marketing materials;
  • Deal with the installation of stage, stereo system, visual system and some facilities;
  • Guide the media team to take photos and footages to record the overall opening event, and then direct them to finalise an Opening Ceremony video to record the event;
  • Design an album/catalogue as a memory of the opening event.

SJW Properties UK

Graphic / Web

April – June

  • Re-design the Visual Identification (VI) system for the company, in order to meet he high-end market needs;
  • Re-design the website in modern style and for better visual impact, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;
  • Provide solutions for hosting the website in China for targeting the Chinese audiences.

London 2 Brighton Walk

Participate

May

Shakespeare & Tang Xianzu

Graphic / Web

April – June

  • Create the website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;
  • Provide solutions for marketing material design and print, such as stage backdrop, roller banner, poster, catalogue, etc.

Jincheng Liu Artist

Graphic / Web / Exhibition

March

  • Polish images and photos of the artist’s work pieces for the catalogue and website;
  • Design the website to present the artist’s work pieces;
  • Coordinate the Exhibition: False Real, including the reception and opening of the exhibition;
  • Create posters and branding materials for the exhibition.

SW1 Florist

Graphic / Web

March

  • Design the Visual Identification (VI) system for the company;
  • Design the website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;
  • Solve the payment issue for Chinese payment methods.

House of Fraser

Marketing Campaign / Report

February – March

  • Liaise with the client to plan the overall  marketing campaign in the UK;
  • Travel from London to Manchester and Glasgow for filming the marketing campaign;
  • Design the marketing materials, including customs, gifts, vouchers, etc.;
  • Issue and design the marketing report and present to the client.

Animal Kingdom Artist

Graphic / Web

January

  • Create the logo for the artist, whose works focus on the wild animals in Africa;
  • Modify images about the artwork to fit into the website;
  • Design the website in modern style, which is full-width, responsive and mobile friendly.

Platform X

Graphic / Web

January

  • Design the Visual Identification (VI) system for the company;
  • Design the website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;

INDEX OF 2015

Trendy Nang Accessory

Graphic / Web / Photography

September

  • Photoshoot for the company’s products;
  • Design the Visual Identification (VI) system for the company;
  • Design the website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;

GDUFS Alumni UK

Graphic / Web

October 

  • Design the website in modern style, which is full-width, responsive and mobile friendly;
  • Produce a short film for promoting the Reunion Event of GDUFS alumni UK;
  • Organise the reunion event and liaise with the event manager in the Park City Hotel.

SJ Factor International

Graphic / Web / Photography

September

  • Photoshoot for the company’s products;
  • Design the Visual Identification (VI) system for the company;
  • Design the website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;

Sun Yi Artist

Graphic / Web / Exhibition

September

  • Polish images and photos of the artist’s work pieces for the catalogue and website;
  • Design the website to present the artist’s work pieces;
  • Coordinate the Exhibition: Sideline, including the reception and opening of the exhibition;
  • Create posters and branding materials for the exhibition.

ART.ZIP Magazine Issue 14

Graphic / Web

August

  • Innovate the cover design of the latest issue, which is about culture exchange between China and the UK;
  • Illustrate the outline of the pattern of coins (1op Sterling; 1 yuan Renminbi) to represent he exchange.

Tigris Family Office

Graphic / Web

June – September

  • Design the website in modern style according to the design of its logo and business card, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;

SJW House of Books

Graphic / Web / Charity

July

  • Design the Visual Identification (VI) system for the charity organisation;
  • Design the website in modern style, which is full-width, responsive and mobile friendly;
  • This is a charity project.

PUYI Jewellery Studio

Graphic / Web

April – July

  • Provide creative concept for the brand communication;
  • Design the Visual Identification (VI) system for the company, including logo, stationary and catalogue;
  • Create the packaging design and communicate with the manufactory for the package production;
  • Design the website in modern and minimalism style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;
  • Plan a long-term strategy for website building and maintenance.

ABP International Alliance

Graphic / Web

May – June

  • Gather information and reference for the official web design  (in-house);
  • Create official website for International Alliance, for connecting the business and opportunity between China and the UK  (in-house);
  • Give online solution for China access due to the particular Internet censorship;
  • Give online solutions and support for the company to publish its business contents without geographic boundaries;

Yu Xiao Artist

Graphic / Web

June

  • Liaise with the artist for better understanding her idea of design;
  • Design the website in modern style for the artist, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;

ABP Techpack

Graphic / Web

May

  • Polish CGIs and photos for the tech pack (in-house);
  • Liaise with the property structure planning and development team, such as Farrells, Stanhope, CBRE, etc., for getting more information and material for the tech pack design (in-house);
  • Draw the land and floor plan for the document (in-house);
  • Collect information and design the overall tech pack (in-house).

Nord Engine Capital

Graphic / Web

April – May

  • Design the Visual Identification (VI) system for the company;
  • Design the website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;

UK-CN Theatre Exchange

Graphic / Web

April

  • Design the Visual Identification (VI) system for the company;
  • Design the website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;

Verse Unbound

Graphic / Web

March

  • Design the Visual Identification (VI) system for the company, including logo, stationary and catalogue;
  • Design the website in modern style, which is full-width, responsive and mobile friendly;
  • Give online solutions and technical supports for the company to management contents;
  • Plan a long-term strategy for website building and maintenance.

The Legend of the Sun

Graphic / Web / Photography

January – Feburary

  • Provide graphic design and image applications, in order to serve a better visual impact;
  • Create the official website for the play and the troupe in French and the UK;
  • Give photography and filming solutions to make an documentary for the show in London;
  • Coordinate with the reception event for the show;
  • Liaise with the event manager in Sadler’s Well Theatre.

INDEX OF 2014

DIDA Media

Graphic / Web

December

  • Re-design the Visual Identification (VI) system for the company, including innovation of logo and stationary;
  • Give online solutions and technical supports for the company to management contents;
  • Plan a long-term strategy for website building and maintenance;
  • Re-design the website in modern style, which is full-width, responsive and mobile friendly.

Jerome Hunt Studio

Graphic / Web

December

  • Develop the Visual Identification (VI) system for the photographer;
  • Design the website in  full-width style, with responsive and mobile friendly;
  • Give online solutions and technical supports for the photographer to management contents.

Rajesh Punj Curator

Graphic / Web

November

  • Design the Visual Identification (VI) system for the curator, including innovation of logo and stationary;
  • Give online solutions and technical supports for the curator to management contents;
  • Plan a long-term strategy for website building and maintenance;
  • Design the website in modern style, which is full-width, responsive and mobile friendly.

First Stop London, ABP

Website / Graphic / Event

November – December

  • In-house provide graphic design  for marketing materials, like leaflet, poster, signage, etc.;
  • In-house create a landing website to brief introduce the organisation;
  • In-house give organising and managing concepts about the organisation structure.

Savills x ABP

Graphic / Exhibition

October – November

  • Provide in-house design for the ABP project presentation in Savills;
  • Liaise with both Savills and ABP for making introduction of ABP project success;
  • Give solution and support for online presentation.

Mr & Mrs Right

Graphic / Web

October

  • Design the Visual Identification (VI) system for the studio, including creating the logo and stationary;
  • Give online solutions and technical supports for the studio to management contents;
  • Design the website in modern style, which is full-width, responsive and mobile friendly.

SIAL Food Expo, Paris

Graphic / Exhibition

September – October

  • Provide graphic design for marketing materials, such as bill leaflet, catalogue, video, etc.;
  • Design a budget stand for Freshasia Foods in the exhibition;
  • Give solutions for stage designs and event managements for the SIAL Food Exhibition, Paris.

ABP International Alliance

Website / Graphic / Event

July – September

  • In-house provide graphic design  for marketing materials, such as bill board, poster, signage, etc.;
  • In-house develop the Server, mail host, SQL database to ensure their compatibility to other IT projects;
  • In-house create a landing website to brief introduce the organisation;
  • In-house give solutions for stage designs and event managements for the opening event in the Langham Hotel, London.

ABP London

Website / Graphic

May – July

  • Provide graphic design for marketing materials, such as bill board, poster, signage, etc.;
  • Polish provided images for better visual impact;
  • Develop the Server, mail host, SQL database to ensure their compatibility to other IT projects;
  • Innovate the website from an old school view to a much modern style, such as full-width and responsive;
  • Give solutions for stage designs and event managements.

Taiwan Season Fringe

Web / Graphic

April – May

  • Design the Visual Identification (VI) system base on the provided elements about organisational culture and value;
  • Give online solutions and support for the company for the Finge Festival;
  • Polish provided images for better visual impact;
  • Create the official website for introducing the organisation and every single play.

AI Boutique

IT Support / Web / Graphic

April – May

  • Design the Visual Identification (VI) system and photoshop product images, in order to serve a better visual impact;
  • Give online solutions and support for the company to target on the London wedding gown market;
  • In charge of building information system and content management system (CMS) for the company in order to achieve working efficiency;
  • Create the official website.

Shoran Jiang Artist

Graphic / Web

February

  • Re-design the Visual Identification (VI) system and logo for the artist;
  • Plan a long-term strategy for website building and maintenance;
  • Re-design the website in modern style, which is full-width, responsive and mobile friendly.

Silk Road Theatre

Graphic Design / Photography

February

  • Design roller banners, stage backdrops, posters and some other printing materials for the play to give its first show in London;
  • Liaise with the event manager of the Peacock Theatre, London, for ensuring the opening event goes smoothly;
  • Give photography and filming solutions to make an documentary for the show in London.

Performance Infinity

Rebranding / Web / Graphic / Event

January – February

  • Innovate the VI system for the company in order to meet the higher class market needs, including innovation of logo and stationary;
  • Give online solutions and technical supports for the company to management contents;
  • Re-design the website from classic vision (grid view) to a much more modern style, which is full-width, responsive and mobile friendly;
  • Provide Search Engine Optimise (SEO) services for reaching a higher ranking in research;
  • Design marketing material for events that relates to the company.

INDEX OF PREVIOUS AGE

ART.ZIP

IT Support / Online Solution

December 2012 – Current

  • In charge of building information system and content management system (CMS) for the company in order to achieve working efficiency;
  • Give online solutions and support for the company to publish its contemporary art magazine online without geographic boundaries;
  • Communicate with editors and designers in the company, including give  information system and CMS tutorial;
  • Plan a long-term structure for website building and maintenance.

Xin Pro Production

Graphic / Web / Co-operation

November 2013 – Current

  • Design the Visual Identification system (VI) for the company;
  • Provide online solutions and design for the company’s official website, which is in minimalism style;
  • Create a long-tern partnership with the company for projects of photography, filming, post-editing, and graphic design.

FRESH ASIA Foods

Marketing / Branding / Design

September 2011 – May 2013

  • Developed company’s first website template to ensure that all functions ran smoothly;
  • Developed and led promotional strategy for the entire EU project that includes organizing, designing and executing the expo stand and demonstration in the EU market, such as Belgium, France, etc.;
  • Created and managed marketing research projects toward end users, brand the image of business;
  • Work with the in-house and out-source designers to produce promotional materials of visual impact and brand guidelines, innovating the entire visual identification system;
  • Founded the company’s E-marketing group that deals with the social media platform;
  • Decided the core strategy for new-product launching and existing-product re-branding;
  • Played key role in national re-launched, including developing integrated on-and offline marketing and PR campaign.

CAR8 Studio

Graphic / Web

December 2011

  • Develop the Visual Identification (VI) system for the car wrapping studio;
  • Design the website in  modern style;
  • Give online solutions and technical supports for the studio to management contents.